Coming May 2010: Blogging Bootcamp
Marketing Your Business with Facebook Fan Pages
Why Facebook Fan Pages?
Active fan pages are indexed by search engines when they are updated regularly and feature keywords. And fan pages, like blogs and tweets, often appear at the top of search results ... above traditional website results with similar focus and keywords. That means one of your posts could be picked up as a search result.
Facebook fan pages are also a way for you to communicate with customers and prospects in a more conversational, casual way. Your website is where people learn more about what you do. Facebook is where people learn more about who you are.
Join our mailing list for class schedule.
The Benefits of Hands-On Workshops
Hands-on workshops are the best way to learn how to use and benefit from social media marketing (SMM) and Internet marketing. All new classes begin this October for those who want to get started and those who want to take their knowledge to the next level.
Sign up for class announcements today so you can first on the list for this limited size classes. Only 12 students per class ensures that you get the level of training needed to fully understand and harness the power of social media marketing.
Limited class size also means you'll receive individual coaching so that you can learn how to apply the principles and strategies to your own business. This is invaluable as you learn how to gain more visibility, more site traffic and more leads for your business.
Workshop Format
- Two hours hands-on sessions help you put your knowledge to work.
- Wireless connection at the learning center; bring your laptop for the best experience.
- Class size is limited for the best learning experience.
- Coaching is provided during each session.
- Series participants eligible for one-on-one social media coaching sessions (details provided at the workshop).
- Special offers such as one free workshop with the four weeks series.
Learn how to use the most popular social media and internet marketing tools such as
- Blogs
- WordPress
- Blogger.com
- Hosted blogs versus free blogs - what's the difference.
- All about templates and a customize look for your blog.
- What to write about.
- And more...
- Twitter
- Best practices
- Promoting your blog.
- Topics to Tweet about.
- And more...
- Facebook Fan Pages
- The difference between your personal Facebook profile and a fan page.
- Setting up one or more fan pages.
- Building your fan base.
- Advertising in Facebook - planning, goal setting, costs
- LinkedIn
- Getting to 100% - completing your profile and much more.
- How to use LinkedIn - introduction.
- LinkedIn secrets that will make your more effective.
- Google Adwords
- Set up your Google Adwords account.
- Choosing your Adwords.
- Setting up your Google Adwords budget.
- All about Landing Pages.
- Understanding click thru rates.
- Getting the biggest bang for your buck with pay per click advertising.
We'll also cover keyword selection and how to integrate keywords into your social media strategy.
Discover how to create and build a list of keywords that will work across all your marketing channels.
- Understanding and conducting competitor analysis.
- Using and understanding Google analytics.
- Thinking like your customers.
- Creating your customer personas.
- Placing your top keywords in the best locations for search engine optimization (SEO).
- Integrating social media as part of your SEO strategy.
Email Marketing
Email marketing is not dead! Learn how to keep in touch with your audience and improve your open rate. Build credibility and become a resource to those who want to know what you have to offer. Workshops are set up according to the tool of choice. The first of this series focuses on popular Constant Contact.
- Choose and set up your template.
- Writing a powerful subject line.
- Content - what to write about.
- Plan your publishing schedule.
- Getting more subscribers.
- Understanding open rates.
- Tracking and metrics to measure effectiveness.
- And, yes, much more.
Bonus add on sessions include:
Periodically, we'll offer bonus sessions that are part of the series program or offered separately at a reduced rate to past and present Web Marketeers. Sessions include:
- Setting up your Google profile.
- Setting up Gmail and Gmail signatures.
- Setting up Google Analytics.
- Understanding Google Analytics.
- All about domain names and hosting.
- Converting clicks to customers.
- Understanding the "new word of mouth."
- What is inbound marketing.
1-2-1 Web Marketeer Coaching
Do you learn better without the distractions of other class participants? 1-2-1 coaching could be the answer for you. We'll meet either at your office or at The Web Division office and work your strategy based on your goals and objectives. We'll set up a schedule that will help you learn and practice your new skills.
Introducing The Web Marketeers Club
I've learned that learning how to use the tools is a great help to students, however, once the workshops are done the commitment to participating in Internet marketing and particularly social media marketing drops off. The days fly by and best intentions are postponed and suddenly you find yourself back where you started. You need the encourage of others and you're fueled by the ideas of others. Ideas such as what to write about, what's newsworthy and interesting. You need more structure to your social and online marketing plans. Well, now you no longer have any excuses!
The Web Marketeers Club is forming now and will take place in a location to be announced based on the number of members. There is a drop in rate rather than a membership fee and during this 1 to 1.5 hour session you'll network with others in the group, exchange ideas and receive group coaching. You can post to your blog, tweet, update your LinkedIn account and have some fun while doing it.
Future Workshops Coming Soon:
Online PR
This session is perfect for book and article authors and any professional that has breaking news to share. Learn how to set up and write your press release and then submit to the news media online.
- What's newsworthy
- Structure and writing an online press release.
- Using the right keywords in your press release.
- Where to submit - free and low cost PR sites.
- Promoting your release across all your marketing channels.
YouTube Video Marketing
It's not always about being the next greatest thing happening on YouTube. Most of us don't have crazy, silly videos that may result in overnight sensations but we do have knowledge to share with prospects and customers. Video is a great way to engage your site visitors and showcase your expertise in a more dynamic, interactive way. From product demos to full blown ads, video marketing is one of the most effective ways to build a loyal following. Video is shared by many and can help you generate a highly effective viral marketing campaign. Session includes:
- Planning your Video marketing - objectives, goals, content.
- Low cost video tools and tips
- When to bring in the pro (guest speaker).
- Planning your video and writing a script.
- Tips for video presentation (guest speaker).
- How to set up your own YouTube Channel.
- What to include in your YouTube Channel.
- Adding video to your Web site and social media sites.
Winning More Traffic With SEO Keywords
Play the Keyword Game at this interactive workshop!
What if you could have a focus group help you craft a feedback from others outside of your business is one of the most valuable ways to gain insight into the right keywords for your Internet and social media marketing. During the keyword game, you'll receive feedback from other workshop attendees that will most likely result in a list of keywords you haven't considered before... potential powerhouse keyword phrases that can help you gain more visibility with the goal of increasing lead generation from your website and social sites.
- Is achieving a higher position in Google search results a top priority?
- Do you wrestle with keyword selection?
- Are you uncertain of the effectiveness of your current keywords?
What you will learn at this hands-on learning experience.
Attend the "Winning More Traffic With SEO Keywords" for 3 power packed hours that will change your perception of keywords. Learn how to develop a winning keyword strategy for your online marketing. During this fun and interactive workshop you'll learn how to:
- choose the right keywords for your audience
- find and analyze your competitors' keywords
- use free tools to generate more keyword
- mine traffic logs for hidden gems
- understand keyword placement
You will leave this session with a better understanding of your target audience, a list of targeted keywords and instructions that you can use immediately
Who is should attend this workshop?
This workshop is designed for those who are new to or have limited experience with keyword strategy and search engine optimization.
- Website owners/managers who want to improve search engine rankings
- Entrepreneurs and marketers preparing to launch a new site.
- Site owners who are planning a website redesign.
- Professionals who are engaging in social media but are unsure of the effectiveness of their campaigns.
What is the class size?
Workshops are limited to a minimum of 3 and maximum of 12 attendees. This small group size ensures that you will receive individualized attention during the session which is invaluable for creating a keyword strategy for your company.
Location*:
The "Winning More Traffic With SEO Keywords" will be held at The Enterprise Center at Salem State University in Salem MA* from 8:30 to 11:30, April 12th.
Please bring your portable computer for competitive research and best results.
*Location is subject to change; if location changes it will be in Beverly MA and will be announced 2 weeks prior to the workshop date.
Industry Specific Search Engine Optimization and Internet/Social Media Marketing Workshops
Online Marketing for Service Professionals: Promoting and selling your services online is quite different from selling product. This session is ideal for lawyers, financial professionals and solopreneurs and entrepreneurs who want to generate more leads with their Web sites and online marketing. Contact Carol for more information.
Online Marketing for Restaurants and Retailers in a Local Market: Promoting your restaurant or store in a local market requires a very specific set of keywords and strategies and most most smaller retailers and restaurateurs don't know where to start. If online marketing seems overwhelming to you than join this session. You will learn how to make online and social media more fun for your restaurant or store with promotions, contests, surveys and much more. You'll learn how to market your business locally on Twitter and Google as well as harness the power of email marketing. All sessions are planned for Mondays so you don't have to worry about the store while you're gaining new marketing knowledge.
E-Commerce: Your first online Web Store. Start up information you must have before you develop an e-commerce site. Includes how to choose a merchant account, tools of the trade, security and more. Guest speakers will be invited to discuss payment options.
E-Commerce: Optimizing your online Web Store. Do you already have an online store but need more sales? Learn how to optimize your site with keyword and writing guidance. In some cases though, it's not the product or the descriptions but the usability or look and feel of the site that may prevent you from enjoying more sales. Included is a site usability review for each workshop participant.
The Web Division specializes in social media marketing to improve overall marketing results. You can choose from a variety of media services, social media one-on-one coaching and hands-on group workshops. Contact us for upcoming programs and offers. Meanwhile, here's a another little video about how social media can be good for your business:
