99% of Web Sites Fail - 5 Critical Web Site Design Facts

When a visitors go to a site they expect to find some relevant information, and they expect to find it quickly and easily.

If they arrive at a site because of on online ad, a print ad or an e-mail campaign, they expect to find something related and relevant to what caught their attention in the ad.

When a search engine spiders a site and scans contents it expects to find content that other sites find useful enough to reference. It expects to find content that is consistent with the chosen keywords as well as timely, fresh content that is not just rehashing other content within the site.

When visitors go to a shopping cart, they expect to find high quality photos, a variety of views if applicable, a clear and concise description, price and additional costs. Those buyers also expect the products to be in stock and the cart to work in all browsers.

Critical Web Design Fact 1:

People will not use your Web site if they can't easily find their way around.

Critical Web Design Fact 2:

Sites today must be built to work in all browsers, including Mozilla Firefox. (You'd be surprised to know how many commerce sites do not work in Firefox!)

Critical Web Design Fact 3:

People will click more than a couple of times to complete the order if they see progress while moving through multiple steps. On the other hand, you don't want the process to be too long and involved.

Critical Web Design Fact 4:

Web site users are empowered to do as they please. Therefore you must do everything in your power to ensure that visitors have a pleasing, rewarding experience when they use your site.

Critical Web Design Fact 5:

Your competitors are just a click away. What are you going to do to ensure that you are the one your visitors choose you over your competitor?

Take the first step to ensuring that your site is not driving customers away.

Get your complimentary Web site Analysis today. This thorough report will highlight trouble spots and offer solid recommendations on how to make your Web site bring in the business. Call or email Carol for more information.

The Web Division: Driving Business Growth & Profits Online

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