The Web Division is an official Nexternal Solutions Alliance Member.

As an online marketer, I have a commitment to offering the most user-friendly and secure experience - particularly for shopping carts. After testing and working with many shopping cart solutions I believe the Nexternal Solution is the perfect option for any one who is truly serious about creating a successful online store. Nexternal as very particular about online security -- after all, if a customer doesn't feel safe purchasing products online, they won't start or complete the sale. Additionally, if the process isn't easy, customers could bail out from the purchasing process -- and while a percentage of customers will abandon purchase, we certainly want to minimize this as much as possible be providing an easy to use, pleasant experience.

This solution gives your online store high credibility and would costs many thousands of dollars if it was custom built. But now you have the same robust features that bigger e-tailers have at a fraction of the cost.

Nexternal offers the platform only. You'll either need to set up the store on your own or have an experience Alliance Member set it up for you. It's your choice. In most cases, online store owners need assistance. However, once the store is live and selling product it's easy for the store owner to manage inventory and marketing.

Pricing is the first thing that comes to mind, so I'm going to give you a rough estimate right now:

• To get started, plan on investing approximately $1,000 for the Nexternal setup fee and is payable to Nexternal. Additional fees include a monthly hosting/maintenance fee and the cart customization by The Web Division if you require that service.
• The monthly fee starts at $250 per month, is based on the volume of sales and is payable to Nexternal Solutions. Once you reach about $8,000 a month in sales the month fee will be adjusted according to Nexternal's guidelines.
• The cart customization starts at $1,000 and the price is adjusted according to the number of product categories, products and images needed. This amount is determined prior to the start of the project.
• Before the project begins, you'll receive a project proposal that clearly states the project pricing.

Here's a look at the features and benefits of the Nexternal Solutions Shopping Cart Software:

Shopping Cart Software

Nexternal Solutions provides web-based commerce software to businesses interested in maximizing their success. This search engine friendly shopping cart software can be used to sell directly to consumers or to other businesses and can differentiate between customer types. Nexternal's e-commerce solution maximizes profit by focusing on increasing revenue and decreasing costs.

Integrated Online Marketing and Promotional Tools
As the number of unique visitors to a merchant's shopping cart increases, so goes the revenue. Nexternal's shopping cart software comes equipped with a search engine friendly catalog to make product pages attractive to the search engines. Getting data into product comparison engines such as Google Product Search, Shopzilla, Yahoo! Shopping, Shopping.com, PriceGrabber.com, and NexTag is also easy as the ecommerce solution creates data-feed files in the appropriate format and sends them over nightly. Another powerful way of getting new customers into an online store is through Affiliate Marketing. Nexternal's software has its own built in affiliate marketing module and also integrates with most third party affiliate programs. Aside from gaining new customers, it is also easy to run promotions to existing customers. The shopping cart software comes equipped with a bulk email wizard. Merchants can create online coupons to entice those customers to come back to their shopping carts to order more.

An ECommerce Solution That's Easy to Use
The easier it is to find products and checkout in a shopping cart system, the higher the conversion rate will be. Nexternal's shopping cart is second to none in ease of use. The always on screen shopping cart and integrated search make shopping a breeze. Online customers that place the same order over and over again are in luck. Nexternal's shopping cart offers a single click reorder button. The shopping cart offers multiple methods of navigation and minimizes the number of check out screens during the order process.

A Complete Order Management System
At the heart of Nexternal's ecommerce solution is a robust Order Management System. This system is completely integrated with all of the major shipping carriers (UPS, FedEx, DHL, USPS), allowing merchants to process credit cards, print shipping labels, create packing slips, track inventory and more. Everything is included that is needed to process orders quickly and accurately. If needed, data can be sent to other systems via XML or exported to Excel.

Nexternal Provides First Rate Customer Service
Each merchant that uses Nexternal's hosted ecommerce software gets a dedicated Account Executive. Nexternal's Account Executives know the shopping cart software thoroughly and are experts in ecommerce. These reps are available through toll-free numbers and also field questions via email. Additionally, the Order Management System in Nexternal has a built in help desk where clients can submit questions 24 hours a day.

ECommerce Software Upgrades
The only thing constant in the world of ecommerce is change. To keep pace with this change, Nexternal's software is continuously being enhanced. Because the ecommerce solution is hosted, it is easy for Nexternal to roll the changes out so that every online merchant on the Nexternal ecommerce platform can take advantage of the new features. Most of the software enhancements are ideas generated by Nexternal's clients and all are released at no additional cost. Nexternal.NET is one of the newest software updates, allowing merchants to sell through an ASP.net shopping cart. It is now available to all Nexternal clients at no additional charge.

Reliability and Security
Nexternal's hosted ecommerce solution is secure and reliable. The ecommerce system conforms with credit card companies PCI security standards and the network is scanned nightly by a third party security auditing company. Sensitive information is always transferred over a secure protocol (https). Nexternal load balances its network to ensure a speedy response. In short, Nexternal take the tech-headache out of running an online business.

Call for a Shopping Cart Demo

In addition to all the great features of this solution, you'll receive support from both The Web Division and Nexternal. This ensures that help is a phone call away. User-friendly shopping, owner-friendly management tools and support ... exactly what you need to run a profitable store.

If you're ready to sell online, the next step is to schedule a demo. Call Carol at 978-712-0452 or send an email to set up a shopping cart demo online.