What is a Landing Page?

A landing page is traditionally associated with a paid search engine campaign, such as Google Adwords. However, a landing page can be so much more than that.

A landing page is a page that has a single focus, a single target audience.

Example: NSWIB

As you may know, our NSWIB Web site includes a searchable member database. Most people include their Web site URL, or address, that takes you to the member's home page. In most cases, you don't see a photograph of the member, or any personal details or anything relating to NSWIB.

If members have a special offer for NSWIB members only, chances are it's not on the home page.

That's where the landing page comes in.

A landing page allows your to customize your message specifically to NSWIB members.

• Include information you'd like to share with members that you may not necessarily include in your Web site.
• Clearly state a unique offer just for members.
• Offer a more personalized look at who you are.
• List a committee you may be involved with or talk about what you like best about the organization.
• Included your photograph so other members will recognize you.

And of course there's much more you can do with the page.

A Landing Page helps you:

• Identifiy you: when members look you up on the member search they can see who you are.
• Clearly state your unique value proposition
• Offer a specific promotion available to members only.
• Position you and your business.

You can take advantage of this program even if you do not have a Web site.

Have a Web designer already? I will work with them to create this page for you.

To learn more and to take advantage of this exclusive offer, please contact me and I'll be happy to help you stand out in the crowd.

978-522-4051 or sanger@thewebdivision.com