Web Site Search Engine Marketing (SEM)

There are millions of sites online today and the numbers increase by the minute. Your site needs to be search engine ready to achieve the highest possible rankings. We build sites with search engines in mind, utilizing the most up-to-date search engine submission information available. SEM services include:

  • Search Engine Submissions. We'll custom submit your site to the top search engines.
  • Keyword Development. We'll assist you with keyword strategy to improve rankings.
  • Paid Submissions Program. Trends indicate that search engine services are promoting paid submission programs with the decline of online banner advertising revenues. If you have a lot of competition in your industry and you're ready to invest in a paid submission strategy, we'll help you identify the best programs and develop a well-rounded campaign.
  • Landing Pages. Ideal for paid campaigns and highly adaptable for other forms of online marketing. We'll help you focus on a specific message that will drive sales.
  • Site Traffic Reporting & Analysis. Tracking your efforts is just as important as your Web-based campaigns. Discover which pages are the most and least effective. Find out how many prospects become customers. We'll help you analyze your site traffic reports and calculate your conversion rates and ROI for future planning.
  • Blogs. Once just a way to express personal, religious and political expression, a blog is a powerful tool to build link popularity.

While you site must be search engine ready, it still needs to be human centered — after all, it's people that buy your products and services ... not the search engines.

The Web Division offers organic and paid search engine optimization programs along with one on one SEO tutoring.


Search Engine Marketing Terms

SEO: Search Engine Optimization

SEM: Search Engine Marketing

SEP: Search Engine Positioning

PPC: Pay-Per-Click Program such as Google Adwords

Organic SEO: Optimizing for improved natural search results using keyword, design and submission practices